Pip&Nut x Peanuts — Chloe Constantinou

The task was set by design company Catalyst Creative; I had to create a brand partnership between a Warner Brothers franchise and a brand of my choice. For this collaboration, I focused on kids' health by encouraging children to eat healthy through fun, Peanuts-themed meals, using storytelling and digital engagement.

This centred around a limited line of Peanuts-themed Pip&Nut peanut butter flavours. And would also be sold in all big-name supermarkets. Furthermore, this campaign is accompanied by an app centred around ‘digital collectable cards’ that become unlockable by scanning a QR code printed on the underside lid of a Pip & Nut jar. These cards unlock interactive recipes on the app that children can make by themselves or with their parents.

I was rewarded with a month-long internship with Catalyst as a result of this project.

SOFTWARE USED: PHOTOSHOP, ILLUSTRATOR, INDESIGN, FIGMA, PROCREATE